Golfing legend Tiger Woods and pop sensation Justin Timberlake are spearheading an initiative to launch a sports and entertainment gastro pub in a renowned Scottish tourist hotspot. T-Squared Social, owned and managed by Nexus Luxury Collection, will be situated in St Andrews, Fife, within the New Picture House Cinema on North Street, just three minutes away from the Old Course.
Both Woods and Timberlake hold shares in the venture. The establishment aims to provide patrons with “elevated cuisine” and “craft cocktails,” complemented by golf simulators, bowling, and darts. Guests will also have the opportunity to catch premium sports events on large-screen televisions.
The new venue will preserve one of the screens from the historic New Picture House Cinema, which was established over 90 years ago by local entrepreneurs and has undergone significant renovations to facilitate this new development. The St Andrews location will mark the second T-Squared Social, following the successful opening of the first in New York. The name T-Squared Social reflects the initials of both Woods and Timberlake.
Woods expressed his gratitude for having experienced “many special moments” in St Andrews, stating, “We all wanted to bring our T-Squared Social concept to St Andrews to contribute to the local community and create a welcoming space for both residents and visitors.” He added that the idea for T-Squared Social originated during a golf round at Albany, a development in The Bahamas, where he and Timberlake envisioned a venue that merges their favorite pastimes and fosters social connections.
“We always knew we wanted to collaborate, and Nexus provided us with the opportunity to realize our vision in New York City and now in St Andrews.” Timberlake, who gained fame as a member of NSYNC in the 1990s, expressed his pride in investing in St Andrews, sharing, “I’ve visited St Andrews numerous times to play golf, including competing in The Alfred Dunhill Links Championship. I’m honored to invest in the town and introduce our second T-Squared Social here. Our new venue transcends the typical sports bar experience—it’s a place for entertainment without compromising on quality or comfort.”
David Morris, managing director of the New Picture House, remarked, “Since its inception in 1930, the New Picture House has been a vital part of the town’s entertainment landscape. The upcoming T-Squared Social investment will provide the local community, students, and visitors with a wider variety of cinema, dining, and entertainment options at this beloved venue. This unique investment will create more job opportunities and secure the venue’s future. We are thrilled to welcome Tiger Woods and Justin Timberlake to St Andrews.”
He noted that the New Picture House will continue its operations as usual until further notice, with plans to support T-Squared Social in its development and to welcome both new and returning customers upon the completion of renovations. Christopher Anand, CEO of Nexus Luxury Collection, expressed excitement about establishing a presence in St Andrews, stating, “Tiger and Justin, along with our executive team and partners, are all avid golf enthusiasts who hold St Andrews in high regard. It’s a privilege to bring this investment and the T-Squared Social experience to the home of golf.
Our first location in New York City has surpassed all performance expectations, and we are eager to open our second location here, collaborating with the local planning board to create something truly exceptional in St Andrews.” The venue is anticipated to open in 2024, pending planning approval.
